Success Stories
BMC Creates New Medical Meeting for Emerging Market
A BMC client wanted to start a brand new meeting to tap into the emerging aesthetic medicine market. With no previous meeting management experience, they turned to BMC for help. After meeting with the client to go over ideas, BMC created a meeting concept and organizational plan for the meeting. BMC also worked to obtain speakers, raise sponsorships and grants and to generally market this meeting to an international audience. The first meeting was held in 2007, with over 500 attendees, over 70 exhibitors and over 30 sponsoring companies participating in the inaugural meeting. Once more, the meeting was able to generate a substantial net profit in its first year, unheard of for start-up meetings of any kind.
BMC Expands Client Membership Through Innovative Membership Recruitment Plan
Like most associations, one of our BMC clients wanted to improve its membership base. With most of the regular options exhausted, the client turned to BMC for ideas. BMC was able to study the unique dynamics of their profession and tailor a specific new member campaign to tap previously unused tactics and markets. Within 12 months, the membership of this association had grown 20% over the previous year. In addition, this growth has been sustained through the previous 12 month period, even given the current weakening of the U.S. economy.
BMC Helps Turn Around Revenue Problems for New Client
A new client came to BMC a few years ago with sagging revenues, no revenue diversification and their membership dues and annual convention as their sole money-making operations. Once their specific market and benefits were reviewed, BMC created a number of new programs to create long term financial solutions for this client. Not only did BMC turn their financial problems around, they were able to reinvigorate each of the client’s struggling programs. In their first year of management of their annual convention, BMC helped them increase general attendance over five times, double their number of exhibitors (from 50 to 100) and attract three times the number of sponsors from what it had been only the year before. Likewise in their first year of membership recruitment and retention, BMC was able to help triple the number of new members and double the number of membership renewals. As a result, the net profit of the annual convention increased over five times and the general net profit of the society increased over seven times the year before.
